Popcorn Dilemma

We had our movie night on Saturday night this week.  Here was this week's selection:

But, we have a popcorn dilemma!  What is the secret to the movie theater/concession stand popcorn?  I realize I am going to sound like a popcorn snob right now but I am so curious - what is the secret?!!!  The first time we made popcorn with our fancy popcorn maker we poured the seeds straight into the spinner and it had no flavor whatsoever.  It was delicious after we added salt but I'm really concerned about the butter ratio.  We tried pouring melted butter over the top and it was smooshy. The next time I bought the spray-on "I Can't Believe It's Not Butter."  Nope...this is not the magic ingredient either.  It leaves some pieces wet but doesn't really coat the popcorn all over.  This weekend we tried putting a small stick of butter in the spinner which was a MARKED improvement.  But it still doesn't have that ooey-gooey-drippey buttery flavor...you know what I'm talking about, right?  It doesn't have that yellowey color either - where does that come from?  Suggestions?

The good news, the dogs like popcorn no matter what version it is:

 They got baths at Petco this week because it's just much to cold for my fingers to hand-wash them old-fashioned style in the yard with a hose.  I think they get spritzed with a vanilla scent or something - they smell amazing when they are done at the dog spa!